Uniform TitleA pilot study to examine the feasibility of involving urban beauty salons and stylists in a social marketing campaign aimed at improving calcium consumption among low income, African-American and Hispanic children
NameCangemi, Diana (author), Palmer, Debrah (chair), Fitzgerald, Nurgul (internal member), Hoffman, Daniel (internal member), Rutgers University, Graduate School - New Brunswick,
Calcium in human nutrition,
Children of minorities
DescriptionResearch has suggested that hair salons are potentially effective venues to implement health-promotion campaigns; and, salon stylists may be viable liaisons for providing the messages to the community. The focus of this thesis was to examine the involvement of the owners/managers and stylists from hair salons located in a low-income, urban community in the implementation of the Calcium: Select to Protect campaign, a campaign targeted toward African-American and/or Hispanic caregivers of young children. Further, it sought to evaluate possible explanations for the campaign's failure. Three realms of Socio-Ecological Model: the institutional/organizational realm (owners/managers), the interpersonal realm (stylists), and the individual realm (clients) were included in this investigation. Fourteen hair salons, their owners/managers (N=14), and their stylists (N=22), participated. Data pertaining to their demographics, motivating factors, community relationships and pertinent constructs of the Stage Theory of Organizational Change were evaluated. Twenty-two hair salon stylists were trained to disseminate the campaign information to their clients. The stylists' demographics, personal characteristics, interpersonal relationships with their clients, and additional information pertaining to the constructs of the Social Cognitive Theory were evaluated. Minimal information regarding the salon clients who did and did not recognize the campaign is presented. Results indicated that the owners/managers were more likely to institutionalize the campaign if they: were a child's caregiver, had perceived campaign implementation as easy, had perceived the campaign was effective, and had considered their participation to be good experience. Sponsoring a community event approached significance when correlated with their intent to institutionalize the campaign. With regard to the stylists, it was found that the campaign training increased their self efficacy and that campaign participation improved their behavioral capability. Descriptive data indicated that more of the clients who had recognized the material were males and that this group was younger than those clients who had not. In conclusion, hair salons and the stylists employed in them were not an effective means of promoting the Calcium: Select to Protect campaign in low-income, urban communities; however, additional research should be done to determine why, and to test multiple methods for improving these outcomes.
NoteIncludes bibliographical references (p. 204-210).
CollectionGraduate School - New Brunswick Electronic Theses and Dissertations
Organization NameRutgers, The State University of New Jersey
RightsThe author owns the copyright to this work.