RUcore Resource Object
RUcore Resource Object
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TitleMarketing and its narratives
NameMalinowski, Dariusz S. (author), Wall, John (chair), Rutgers University, Camden Graduate School,
Degree Date2012-05
Date Created2012
SubjectLiberal Studies,
Marketing
DescriptionThe purpose of this thesis is to look at marketing not only as an activity, art or science; but also from the spectrum of different narratives. The three enumerated narratives are profane, sacred and secular. Each of the enumerated narratives is taken separately and examined. This examination underlines a need to formulate a unified marketing narrative.
NoteM.A.L.S.
NoteIncludes bibliographical references
Noteby Dariusz S. Malinowski
Genretheses
Persistent URLhttp://hdl.rutgers.edu/1782.1/rucore10005600001.ETD.000064982
Languageeng
CollectionCamden Graduate School Electronic Theses and Dissertations
Organization NameRutgers, The State University of New Jersey
RightsThe author owns the copyright to this work.