TitleMarketing and its narratives
NameMalinowski, Dariusz S. (author), Wall, John (chair), Rutgers University, Camden Graduate School,
DescriptionThe purpose of this thesis is to look at marketing not only as an activity, art or science; but also from the spectrum of different narratives. The three enumerated narratives are profane, sacred and secular. Each of the enumerated narratives is taken separately and examined. This examination underlines a need to formulate a unified marketing narrative.
NoteIncludes bibliographical references
Noteby Dariusz S. Malinowski
CollectionCamden Graduate School Electronic Theses and Dissertations
Organization NameRutgers, The State University of New Jersey
RightsThe author owns the copyright to this work.